Breastfeeding Welcome Scheme Launch

Breastfeeding Welcome LaunchNHS Dumfries and Galloway and partners have launched the Breastfeeding Welcome Scheme which may be beneficial to businesses and their customers across Dumfries and Galloway.

The scheme aims to ensure breastfeeding mothers are able to feed their babies in a comfortable and welcoming environment without interruption, embarrassment or discrimination. 

Health and Wellbeing Specialist/Maternal and Infant Nutrition Lead Veronica King says “Breastfeeding offers considerable health benefits for both mother and baby and it is important that the community supports a mother in her decision to give her baby the best start in life.
“Breastfeeding mothers struggle at times to feed their babies comfortably in public; this is because breastfed babies are fed on demand and it is not always easy to find a suitable place to feed their baby. Many new mothers give up breastfeeding because they feel isolated and embarrassed that they may offend other people by feeding in public.”

The Scottish Government introduced The Breastfeeding etc (Scotland) Act 2005 which states that it is against the law to stop a person feeding a child (under the age of 2) in a public place. This means that a person in charge of a child under the age of 2 has the right to feed that child when required without the fear of interruption or criticism.

Veronica added:
“Businesses interested in participating in the scheme will receive a ‘Dumfries and Galloway is Breastfeeding Friendly’ window sticker and scheme certificate. This way mothers can easily distinguish that a business is an inviting one for a breastfeeding mother. Mothers who are comfortable breastfeeding in a particular venue tend to return and word spreads easily through mother and baby groups that these venues are welcoming.”

If your business is interested in registering for the Breastfeeding Welcome Scheme, information can be obtained by contacting:
Veronica King
Telephone: 01387 241287

Postal: NHS Dumfries and Galloway
2nd Floor Admin
Dumfries and Galloway Royal Infirmary
Dumfries DG2 8RX


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